Certification Program · Four Modules
प्रतीक शास्त्र

Logo & Brand Symbology

Decode any logo across four dimensions — numerology of the name, colour and chakra mapping, sacred geometry, and Vastu direction.

A four-module certification for designers, founders and brand consultants who want to read what every great mark is quietly saying — and use that lens to design, audit and correct brands with intent.

Four structured modules Live brand case studies Certification on completion
Logo analysis emblem — four quadrants showing the four dimensions (number, colour, shape, direction) with a central interlocking-circles mark, ringed by ‘Logo Analysis · Four Dimensions’ text
What you'll learn

This program is delivered in four modules — one for each dimension every great brand mark encodes.

Module One

Numerology of Brand Names

  • Letter-value systems (Pythagorean & Chaldean) for English & Hindi marks
  • Founder compatibility and the "loaded number" check
  • Why some names attract capital and others attract noise
  • The seven name patterns that quietly limit growth
  • Renaming a brand without losing equity
Module Two

Colour & Planetary Mapping

  • Each colour as a planet — saffron/Sun, red/Mars, indigo/Saturn, etc.
  • Chakra alignment — what your palette pulls in or pushes away
  • Two-tone vs polychrome — when each makes sense
  • The "loud quiet" trick used by luxury brands
  • Sector-specific palette templates (fintech, wellness, food, etc.)
Module Three

Sacred Geometry & Vastu in Logos

  • Golden ratio, divine proportion, and the eye's natural anchor points
  • Mandala & yantra templates underneath modern marks
  • Directional flow — which way the mark "points" & what it channels
  • Weight, symmetry & negative space as energetic signals
  • The eight Vastu zones & how to read them in a logo
Module Four

Reading the Living Brand

  • Live case studies of world brands (Apple, Tata, Nike, Reliance, more)
  • Why some rebrands worked — and why some quietly didn't
  • Audit framework — the four-page worksheet you'll use forever
  • How to write an audit report a CEO will actually read
  • Practical corrections — tweaks vs redesigns
What you'll learn to decode

Every great logo encodes something.

By the end of the program you'll see the four dimensions in any mark you look at — from a tech behemoth to your client's neighbourhood bakery.

Apple

Number 1Hue Silver

A single bitten apple — memorability through asymmetry. Silver/grey signals Saturn discipline; the bite is the brand's most analysed micro-feature.

Google

Number 3Hue Spectrum

Four primary planetary colours rotated through six letters — playful intelligence. Number 3 (Jupiter) signals optimism, expansion and reach.

Nike

Number 5Hue Mono

A swoosh = pure forward motion. One stroke, one colour, one verb. Mercury (5) energy — speed, dexterity, victory encoded into a single arc.

Coca-Cola

Number 2Hue Red

Spencerian script + Mars red. Heritage and warmth wrapped in flowing handwriting. Number 2 (Moon) keeps the brand emotional, comforting, family-coded.

Tata

Number 4Hue Blue

Four equal letters, perfect symmetry — structural integrity. Indigo/Saturn blue carries the weight of legacy and the trust of patient capital.

Reliance

Number 8Hue Deep Blue

Eight letters; Number 8 = Saturn-power, the wealth-and-discipline number. Built to outlast cycles. Deep blue anchors the brand in seriousness, not hype.

Microsoft

Number 9Hue 4-square

Four-coloured grid = the four directions, the four elements, completeness. Number 9 (Mars) signals leadership — full-stack ambition.

Amazon

Number 6Hue Orange

The arrow from A to Z — everything from start to end. Number 6 (Venus) signals comfort and ease; the orange smile is warmth wrapped around capability.

McDonald’s

Number 3Hue Gold

Golden arches = a doorway, a hearth, a sun. Welcome, fuel, return. Sun-gold + a symmetrical M land on Jupiter energy — abundance you can drive through.

Mahindra

Number 7Hue Red

Bold M as mountain — anchored ascent. Mars red + Ketu (7) brings warrior energy with quiet conviction. Wide stance, two firm feet on the ground.

Infosys

Number 5Hue Azure

Sky-blue + a flowing wordmark — information flowing freely. Number 5 (Mercury) is communication, code, networks — perfectly matched to the business.

Disney

Number 2Hue Sapphire

A founder's handwritten signature, scaled to a planet. Imagination as monogram. Number 2 (Moon) keeps the brand softly emotional across every generation.

Who it’s for

Who this program is for

Designers wanting a deeper framework, founders preparing to launch or rebrand, marketing & brand consultants who want a defensible audit method, and astrologers/numerologists already advising businesses informally.

The outcome

What you’ll be able to do

By the end of the program you'll be able to audit any brand mark across the four dimensions, write a clean recommendation report, and offer logo & brand corrections as a paid professional service.

Need an audit first?

Not ready to train, but want your own logo decoded? Book a one-off Logo Analysis & Correction instead.

Begin the program

Ready to read what every great mark is saying?

Send a quick message on WhatsApp — Poonam will share the next cohort dates, fee structure and what to bring.

✦ Enroll on WhatsApp · ₹9,999